The saying above is not entirely correct and there are many takes on the origins so here is my attempt to tell you who created it, and why it is still so relevant in today’s digital world!
Fred R. Barnard – is associated with first use of two phrases December 8, 1921 “One look is worth a thousand words” & March 10, 1927 “One picture is worth 10,000 words.” Frank was an advertising executive and he used these two phrases to promote and commend the use of pictures/graphics in advertising. He was quoted to say “he originally said it was a Chinese proverb so people would take it seriously”
The earliest reference of any phrase I could find was by the Russian writer Ivan Turgenev wrote (in Fathers and Sons in 1861), “The drawing shows me at one glance what might be spread over ten pages in a book.” Source
It is still a piece of marketing genius if you ask me; he created a very true and meaningful phrase which can be proven in today’s digital world.
Marketing with picture’s
National geographic (Nat Geo) is well over 100 years old the first magazine publication was in 1888,but for this old magazine it continues to be top of the charts for followers, they have over 88.8 million on the social media platform Instagram, this is for good reason their pictures are awesome! The cross platform sharing photographers often do on various other social media platforms could also account to this. You can see their @Natgeoyourshot page! or use the #yourshotphotographer has over 1.3 million posts.
May 2015 saw them reach the top spot with over 17 million followers where they have continued to stay , Dec 2016 over 64 million, Dec 2017 84 million, 2018 continues to grow July 2018 over 88.8 million followers!!!
The winner of the competition
2018 National Geographic Travel Photographer of the Year Grand Prize Winner | Photograph by Reiko Takahashi (@reiko.alice.takahashi) . “I was fortunate to have encountered a humpback whale with her calf” — Congratulations to Reiko Takahashi for being selected as the 2018 @natgeo Travel Photographer of the Year. Check out our Instagram Story to see the first place photos that took home prizes this year.
View all pictures from their 2018 competition or you can upload pictures to their website after following an assignment they have selected for the month, every month 12 pictures are selected and posted to their Instagram page, if you are lucky enough to be selected the reach one picture could have is huge and would be a great way for some free recognition!
The secrets of a Digital Image!
Many pictures tell a story and as with many photographers objectives they allow other people to be drawn to the picture giving them a sense of emotion to someone or something they may not get to experience otherwise. Images also help draw the attention of customers browsing online for their next purchase but we do not just have to have amazing pictures for the picture to tell 1000 words, the picture does not have to be viewed as a whole, there is secret Data associated with individual pixels not everyone knows about, EXIF files! Not all cameras have GPS but more and more do with that comes a location, geospatial information which can be associated to each individual pixel or the whole picture in metadata.
The histogram used by a photographer is another quite often hidden or unknown, the chart associates each pixel with a tone from which photographers can use to tell if the picture has the correct exposure.
Steganographic image – This involves hiding or replacing the least significant bit in an image with part of your secret message, the image itself with not look to different from the original, with the use of the key the image is now a secret message. This article goes into more detail